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Marzo 2017


Aluna Art Foundation will participate in the inauguration of Concrete Space, an alternative art project that will open its doors to the public next Saturday, March 18th, with the exhibition “The Object and The Image (This is not a Chair Either)”.

Curated by Aluna Curatorial Collective (Adriana Herrera and Willy Castellanos), the exhibition will feature invited artist Chema Madoz, and will recover historic works by Hexágono: Equipo de Creación Colectiva (Havana, 1982-1985), integrated by Consuelo Castañeda, Humberto Castro, Sebastián Elizondo, Abigail García, María Elena Morera and Tonel.

The exhibition will give place to a prompt dialog between local artists from different nationalities, and will feature works from (in alphabetical order): Francis Acea (Cuba/USA), Mauricio Alejo (Mexico), Néstor Arenas (Cuba/USA), Susana Blasco (Spain), Karim Borjas (Venezuela/France), Álvaro José Brunet (Cuba), Isaac Cordal (Spain), Marina Font (Argentina/USA), Xavier G-Solís (Spain), Juan Sí González (Cuba/USA), Jesús Hdez-Güero (Cuba), Ronald Morán (Salvador), Martha María Pérez Bravo (Cuba/Mexico), Cecilia Paredes (Peru/USA), Rainy Silvestre (Cuba/USA) and Viviana Zargón (Argentina).

The inauguration of Concrete Space with the exhibition “The Object and the Image (This Is not a Chair Either)” is part of an initiative inspired by the founding dream of the Bauhaus. It brings together under the same “roof” or development sector, aesthetics and usefulness, creating a dialogue between art, architecture, and design as an applied art form inseparable from industry.

In this way, “Art and Industry Project” has been launched in the City of Doral, as an initiative of the Kertiles tile company, which has allocated part of its headquarters to the opening of Concrete Space Projects. This alternative art venue, in partnership with Aluna Art Foundation, will explore the relationship between contemporary photography and other media. At the same time, Kertiles has given another space to Antuán Lab, an innovative laboratory of collective creation conceived by the artist Antuán Rodríguez. His pivotal idea is to merge artistic vision and function in the design of interior and exterior spaces created with art and produced following canons that respect the ecological challenges of our time.

At 7:00pm, Kertile Staff will present a real estate development project designed to culturally stimulate the area of 34th Street and 78th Avenue in the City of Doral in Miami Dade County.

From March 18th to May 20th, 2017
Opening Reception: Saturday March 18th, from 4:00 pm to 11:00 pm

3400 N.W. 78th Ave.
Doral, Florida 33122
Contact by phone: 305-219-0811, 305-305-6471 |


Aluna Curatorial Collective

Ever since “a pipe” ceased being “a pipe,” or a common chair ceased being an utilitarian object to be transformed into a reference for a complex representational system –as in “One and Three Chairs” by Kosuth-, objects and material culture have modified perception and the practice of photography as a creative exercise. The simple silhouette of a pipe sketched by Rene Magritte in his iconic piece “Ceci n’est pas un pipe” abolished – at least in the terrain of thought -, the “common place” (Foucault) or the passive perception of the similarity between image and reality. The Dadaist experiments of the last century taught us that a mundane object could not only be a mechanism of negation and redefinition of art, but also a powerful artifact through which new visions of the world are created.

In the sixties, the conceptual experience subverted to the extreme the limits of the historic paradigm of photography. It shifed the role of the author and the value criteria of the photographic, generating new aesthetic and pragmatic dimensions. In the practices of ephemeral art, the photographic registry of the “footprint” as a substitute for action and occurrence situated the image at the opposite end of the decisive instant. The documentation of “absence as presence” —in the words of Victor Burgin— placed photography before the alternative of judging its intrinsic value from a registry of interventions that were evidently pre-constructed, and whose images were declared a posteriori as an artistic object per se.

But, in which way has the omnipresence of the common objects of consummerist culture conditioned the perception and practice of photography in the digital era? How are these visions of the real inserted into the imaginary in an age where manipulating an image has ceased to be an ethical dilemma, and where new photographic practices, far from attempting against the supposed “ingenuity of the reader,” involve their complicity in the traps of representation?

“The Object and The Image (This is not a Chair Either)”, brings back the quest of a group of artists to exploit this subject. They work from different visions and approaches in the creation of a hybrid and highly polemic object – an alter object -, whose values move around the intersection of the constructive practices of installation, sculpture, and the documentation of an authorial experience, and whose final product is a photograph in itself.

In this sense, “The Object and The Image (This is not a Chair Either)”, also exposes the artefact –the source of the exhibited photographs – uniting under one roof two instances traditionally separated in exhibition spaces: the image and its referent. This suitable coincidence will not only allow us a glimpse into the implicit mechanisms of image production, but will also propose to the spectator a journey through that zone that is neither the object nor its image: Rather, it is the mental process that transformed each artefact (in Latin “that which is made with art”) into a mine field that questions the stable condition of the “order of things,” and the concept of reality.

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